Branding as
you know it has undergone big changes in the past few years, and these have
been mostly fuelled by the huge developments in virtual and mobile technologies.
According to leading branding agencies in Dubai, the concept of branding has
now evolved into something much rawer, more real, and more grounded in the real
world and real lives of the people.
While branding
was considered in the past as a process in which companies deliver their
message to their target market, today the tables seem to have turned — customers
now have the capacity to change, contribute to, if not create, the message. Business
owners and marketers wanting to gain the attention and trust of today’s
consumers should be able to recognize and adapt to these changes if they want
to expand their reach and achieve remarkable growth.
As observed
by experts in branding, Dubai businesses gearing for growth in the coming
quarter have now learned to identify the branding rules and principles that are
relevant and in tune with the current market preference.
Reinvention can work wonders. Businesses
now have to be ready for bigger and more transformative changes if needed – the
times are calling for established concepts and norms to be challenged. One
example that a Forbes article entitled “What Will Branding Look Like In 2014?“ noted
is how the Pope has undergone major rebranding: tweeting, riding a motorcycle
and taking a selfie are not usually considered conventional Papal activities,
but that was how he got “connected with the wider world,” which is what every
business aspires to do.
Recognize preference and requirements for mobility.
People now spend a significant part of their waking hours connected to digital
media, specifically through their mobile devices such as tablets and
smartphones. For branding campaigns to be effective, businesses should invest
in engaging their audience through channels that provide a good mobile
experience.
Reaffirm the authentic and unique. People now are
leaning toward lifestyles that veer towards making more responsible, responsive
choices, even if that means turning away from the mainstream current. Brands
that highlight handcrafted processes are seen as much more valuable and
respectable. For instance, when working with a marketing agency, Dubai
businesses prefer those that produce individual, handmade content versus generating
machine automated articles.
Re-strengthen ties through stories. The human
brain is wired to like stories, and brands that respect this fact find that
they are able to connect more to their audience when they harness the power of
storytelling. In design, in making videos, in writing copies and taglines,
businesses now know that finding an emotional connection by telling stories is
turning people not just into paying customers, but brand followers and
believers as well.
Do you have have any questions or suggestions? Write in comment section.