Branding as
you know it has undergone big changes in the past few years, and these have
been mostly fuelled by the huge developments in virtual and mobile technologies.
According to leading branding agencies in Dubai, the concept of branding has
now evolved into something much rawer, more real, and more grounded in the real
world and the real lives of the people.
While branding
was considered in the past as a process in which companies deliver their
message to their target market, today the tables seem to have turned — customers
now can change, contribute to, if not create, the message. Business
owners and marketers wanting to gain the attention and trust of today’s
consumers should be able to recognize and adapt to these changes if they want
to expand their reach and achieve remarkable growth.
As observed
by experts in branding, Dubai businesses gearing for growth in the coming
quarter have now learned to identify the branding rules and principles that are
relevant and in tune with the current market preference.
Reinvention can work wonders.
Businesses
now have to be ready for bigger and more transformative changes if needed – the
times are calling for established concepts and norms to be challenged. One
example that a Forbes article entitled “What Will Branding Look Like In 2014?“ noted
is how the Pope has undergone major rebranding: tweeting, riding a motorcycle
and taking a selfie are not usually considered conventional Papal activities,
but that was how he got “connected with the wider world,” which is what every
business aspires to do.
Recognize preferences and requirements for mobility.
People now spend a significant part of their waking hours connected to digital
media, specifically through their mobile devices such as tablets and
smartphones. For branding campaigns to be effective, businesses should invest
in engaging their audience through channels that provide a good mobile
experience.
Reaffirm the authentic and unique.
People now are
leaning toward lifestyles that veer towards making more responsible, responsive
choices, even if that means turning away from the mainstream current. Brands
that highlight handcrafted processes are seen as much more valuable and
respectable. For instance, when working with a marketing agency, Dubai
businesses prefer those that produce individual, handmade content versus generating
machine-automated articles.
Re-strengthen ties through stories.
The human
brain is wired to like stories, and brands that respect this fact find that
they can connect more to their audience when they harness the power of
storytelling. In design, in making videos, in writing copies and taglines,
businesses now know that finding an emotional connection by telling stories is
turning people not just into paying customers, but brand followers and
believers as well.
In conclusion, the landscape of branding has shifted dramatically in recent years, driven by advancements in technology and changing consumer behaviors. Today, successful branding is about more than just delivering a message—it's about engaging with customers on a deeper level, empowering them to shape and contribute to the brand narrative.
Businesses in Dubai and beyond must recognize the evolving nature of branding and adapt accordingly to remain relevant and competitive in the market. This means embracing reinvention when necessary, challenging established norms, and aligning with the preferences and requirements of a mobile-centric audience.
Moreover, authenticity and uniqueness have become paramount in branding efforts, as consumers gravitate toward brands that embody responsible and responsive values. By emphasizing handcrafted processes and storytelling, businesses can forge stronger connections with their audience, transforming them from mere customers into loyal brand advocates.
As we move forward, it's clear that successful branding will continue to rely on innovation, adaptability, and a deep understanding of consumer psychology. By embracing these principles and staying attuned to market dynamics, businesses can position themselves for sustainable growth and success in the ever-evolving branding landscape.
